For the second season in a row, top model Natasha Poly will be the face for a Blumarine ad campaign. This spring campaign is Photographed by Craig McDean and styled by Joe McKenna. Although the campaign is beautiful, it is a bit peculiar. When you think Blumarine, you tend to picture femininity, flowers, and softness. Poly looks very aggressive in her posing and facial expressions, and the make-up accentuates that. She is a bit too harsh for the image the house is known for. Although it would of worked if her hair was down and the posing was kept softer. Blame the stylist I guess.