The fall/winter Givenchy ad campaign has been released recently, photographed by Mert Alas and Marcus Piggott. Which is quite a surprise, due to the Givenchy campaigns being shot by Inez van Lamsweerde and Vinoodh Matadin. And have been for the past 9 seasons. The photography is exquisite - and not black and white as expected from recent Givenchy ads. The casting includes a few models already familiar with the house's print campaigns, like Mariacarla Boscono and Simon Nessmann. Surprisingly, Adriana Lima was seen walking for the brand's last runway presentation and is also in this campaign, both were quite a shocker to me. And my, she looks amazing! Who would of thought that model in the white dress is actually even her? This is such a change from her usual self in those Victoria's Secret - circus - fashion Shows. The adverts will hit magazines starting July 2009.
www.givenchy.com
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2 comments:
i die!! i love itt!! and adriana lima looks so good! i love it!
Such an improvement from last seasons. I loved it, but the men's shots weren't too strong. But this is just amazing. It looks more like an editortial than a campaign. The final group shot with the guys is just stunning.
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